In my trips to the world of karaoke

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Tao of Love

1st collector for Tao of Love
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Music: Vangelis - Tao of Love
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Online Video In 2011: Connected TVs, Social Recommendations, And Standards Wars

Jeremy Allaire

Editor’s note: Online video is going through many changes as people begin to connect their TVs to the Internet and social sharing over Facebook and Twitter influence what people watch as much as search. In this guest post, Jeremy Allaire, founder and CEO of online video platform Brightcove, gives his view of where online video is going next year. Allaire’s last guest post for us was on the standards war in mobile video formats.
Web video is just getting started, and 2011 promises to be yet another year of transformation in the online video landscape. The stage is set for mainstream connected TVs, Over-the-top adoption, and even more videos watched directly streamed from website. Here are the five biggest trends in online video that will play out in significant ways for end-users and publishers alike.
1. Connected TV Platform Wars
The past year saw the definitive emergence of platform wars in the handheld computing landscape. This year will see those wars expand into new territory, the Connected TV platform market. Input 1 on the TV is the new homepage or start screen. We should expect that the battles will look incredibly similar to the market that emerged for smartphones over the past several years, but with some other entrenched players. Google vs. Apple vs. the dominant TV brands. In fact, these platforms will largely be based on a similar architecture, offering app and content publishers a common model for creating device-oriented applications and Web experiences.
Apple will ship an iOS-based Apple TV display and will open up Apple TV to third-party apps beyond Netflix. Developers will have a common model for building apps across the phone, tablet and TV, as well as a suite of new APIs for phone and tablet apps to interact with TV apps (think remote control type activities, gestures for games, etc.). Its platform will also support HTML5 with a set of design standards for TV Web 10-foot experiences.
Google, which has already put forward its first rendition of the same, will expand on this and create models that integrate Android apps across all devices.
In addition, the largest of the TV CE manufacturers (e.g. Samsung and LG), will put their best foot forward with TV App SDKs, App Stores and TV Web standards based on HTML5, looking to leverage their massive volumes and strong position in the living room to fend off Apple and Google from owning the consumer experience and app distribution relationships.
Expect by the end of the year a frenzy of publisher and developer interest in creating TV Apps and TV Web experiences as the volumes of products shipping by the end of 2011 will be in the tens of millions and very attractive as a target platform.
2. Over-The-Top TV Subscriptions will emerge, but largely fail
The long coveted idea of Over-The-Top (or OTT) TV distribution (through services such as Google TV, Apple TV, or Boxee), which would lead in turn to tens of millions of consumers “cutting the cord” with their cable provider will further take hold in 2011, but will largely disappoint consumers.
While library video on-demand subscriptions through services like Netflix, Xbox Live Marketplace, and Amazon VoD offer users great and broad libraries of content, they don’t yet offer a compelling substitute to a cable subscription.
In 2011, we’ll see the first wave of attempts to create more rich TV subscription bundles that are available over the Internet. Expect Netflix to start paying for more recent and popular TV shows, and for Apple to potentially offer a low-priced ($25/month) TV subscription product with a collection of recent hit TV shows. But most major broadcasters and studios won’t bite or participate in a meaningful way, leaving consumers still feeling like these products don’t offer enough. The absence of a broad offering of live sports will be a major factor keeping cords from being cut.
At the same time, your existing cable subscription will start to offer a greater range of content over the Web, and likely top-tier cable companies such as Comcast / Xfinity will make their online video products available through open devices and apps, blurring the lines even further.
We’ll have to wait until 2012 when the scale of Connected TV adoption is large enough that online TV subscription providers will be willing to write big enough checks to get the best available programming.
3. Facebook and Twitter will become larger sources of video traffic than Google search
In a recent jointly published study by Brighcove and TubeMogul, we reported that the fastest growing source of traffic to videos on publisher websites were social platforms Facebook and Twitter. This growth is accelerating and the role of these platforms as primary content discovery and viewing environments will reach a point by the end of the year that they will soon be as large and important as Google search.
Increasingly, online video publishers will treat Facebook.com as a Web publishing platform that is as important as their own Web domains. Facebook will welcome and embrace using its site as a media distribution end-point, offering rich tools and a business model that doesn’t require that it share in advertising revenue generated from impressions on its site. This will be highly attractive to publishers and we’ll see more and more VOD type applications launched concurrently on publisher sites and Facebook.com.
4. Video Ubiquity—Every Company is a Media Company
While a bit of a cliché, we’re seeing this happen at an accelerating pace. In 2011, if you are a professional institution, organization or business of any size, you will have an online video strategy. Video is becoming such a central part of how one communicates, markets, educates and informs online that every pro website will be publishing some form of online video.
It will first feel a lot like the brochureware era of the first generation Internet, with a lot of poorly-conceived and poorly-executed content. But a new era of Web video production businesses will emerge much as the Web development industry of the mid-90’s emerged, and organizations will start to iterate and experiment with how to best accomplish their online objectives using video.
5. Battle Over Video Delivery Standards Heats Up
Google’s recent announcement that they are acquiring Widevine adds fuel to what is already an important platform war over how video is consumed, secured and delivered both on PCs and increasingly on non-PC devices.
Several alternative stacks are emerging for encrypting / securing and then, in turn, delivering video in a high-quality and reliable manner to all platforms and devices. Apple offers Apple HTTP Streaming which both secures video and provides for adaptive delivery to both HTML5 and iOS Apps, but is proprietary to Apple’s devices and software.
Adobe offers its own DRM services and HTTP streaming standards, both of which are proprietary but are designed to work across client and device platforms that support the Flash runtime.
And now Google will get in the mix with Widevine’s technology, which also provides a method to encrypt and secure video files and deliver them to nearly any device or operating system using adaptive bitrate HTTP streaming. We should expect that, like with On2’s video codecs which were open-sourced as the WebM video standard, Google will open source and freely distribute the Widevine technology, as well as bundle it as a standard part of the infrastructure in Chrome, Chrome OS and Android browsers and operating systems.
It all adds up to more Web videos on more devices and points to a day when we won’t be able to tell the difference between the Web and TV.

Vlogger Wanted!

Hi Howcast fans,
We need your help to find the perfect person for our video blog!
We're looking for someone to produce, edit, and host our new video blog taking a look inside Howcast and the world of how-to. This is a real, paid, part-time gig in our NYC office in SoHo.
Want to show us what you can do? Tell us why you should be the face of our new series by submitting a video response on YouTube. Be as creative as you want as long as you highlight Howcast's great how-to content.

Be sure to check out the full job requirements in the video description, which include a dynamic onscreen presence, availability to work in our New York office, and serious video shooting and editing skills. Entries will be judged on originality, charisma, technical prowess, and YouTube user comments.
Sound like you? Maybe your best friend? Your cat? OK, maybe not your cat, but you get the point. Who knows which one is harboring dreams of online video stardom? Spread the word!
And if you think you've got what it takes, submit your audition now!
Cheers,
The Howcast Team

RealFiction.com Dreamoc Samsung3Devent.wmv

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1st collector for RealFiction.com Dreamoc Samsung3Devent.wmv
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Product launch event for Samsung 3D television 2010. In the video you will see a DreamocXL, a 3D holographic illusion designed by RealFiction.com and a Holographic 3D stage designed by RealFiction.com.

Download YouTube Captions

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Let's say that you've watched Eric Schmidt's keynote from TechCrunch Disrupt and you want to share some interesting ideas from the video. Fortunately, the video has closed captions and there's also an interactive transcript, but there's no way to copy the text.
The good news is that you can download the captions file if you know the URL: http://video.google.com/timedtext?lang=en&v=VIDEO_ID, where you should replace VIDEO_ID with the ID of the YouTube video. Here's the captions file for Eric Schmidt's keynote.
It's an XML file and you can extract plain text by removing all the tags. Right-click on the page, select "view source", copy all the text and paste it on this page.
Now it's easy to copy an excerpt from the keynote:

We have one of the largest databases of information in the world which we've engineered and which is very, very difficult technologically in order to house all that information and ready for more. So, where do we go next with search? Well, you've got personal contacts, personal emails, personal network of people and your relationships with them, and with your permission -- and I need to say that about 500 times -- with your permission, we can actually search and index that information and make all of these answers so much better. The next step after that is obviously autonomous search. This is searches that you're -- that are occurring while you're not even doing searching.

Posted by Alex Chitu at 10/14/2010 02:51:00 PM

Google Search Engine Optimization Starter Guide

If you have an online presence in the form of a website or blog and are serious about getting traffic, it is crucial that you optimize your website correctly.
A well optimized website (or post) can mean the difference between appearing at the number one position (or on the first page) in Google’s results for a particular keyword and getting thousands of visitors.. and appearing  on page 200 of Google’s results and getting no visitors.
(A tool I personally use and recommend for keyword analysis and discovery is Market Samurai.)
The higher your website  appears in Google’s results, the more traffic will be funneled your way and the more sales you will get.. it is as simple as that.
Search engine optimization or SEO  can sometimes seem like a daunting task, but when you know what you are doing it is really quite simple.
Thankfully, Google has recently updated their free search engine optimization starter guide, which gives a fantastic rundown of,

• SEO basics
• Improving site structure
• Optimizing content
• Dealing with crawlers
• SEO for mobile phones
• Promotion and analysis

This SEO guide makes the optimization process a breeze.
Please feel free to download and share!

Finally..

If you liked this post please register to receive The Social Media Guide’s free newsletter that’s packed with tips, guides, downloads and more!

Enjoy!

Blog, Featured, Google, SEO, Social Media — By Matthew Tommasi on 9 October 2010 8:48 pm

Google Latitude now lets you track your friends from its website

While Google’s Latitude location sharing service has been around for some time now, it’s only ever really made sense on mobile phones. A glaring omission was a proper web-based version to get an overview of where your friends are.
Today, Google has launched a reworked Latitude homepage that does just that. You can now see your friends (and yourself) on a map, manage friend requests and control privacy settings. The new page also makes the service’s excellent stats package (showing trips you’ve made, time spent at work and much more) more easily accessible.
Although there was previously an iGoogle widget that allowed you to see your friends’ current locations, Google’s Kenneth Leftin says “We’ve since learned that a desktop experience is important to you even if you’re already using Latitude on your phone”.
The new site certainly makes Latitude a more ‘complete’ experience, but the service’s low profile compared to social check-in services like Foursquare means it may not get much use. A shame because as we’ve argued previously, Latitude is one of the best ways to “stalk yourself“. Maybe many people simply don’t want to do that. On Android phones, Latitude can track you exact location in real time. Maybe that’s simply too “creepy” for some.

Posted on Oct 06th, 2010 by Martin Bryant

EXPLORATION OF THE CITY-LOGISTIC POSSIBILITIES IN URBANISATION AREA OF KAPOSVÁR

Image by kaposlogisztika via FlickrCheck out this SlideShare Presentation:

EXPLORATION OF THE CITY-LOGISTIC POSSIBILITIES IN URBANISATION AREA OF KAPOSVÁR

View more presentations from Gabor Keller.

How to Speed up Search Engine Indexing

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It’s a common knowledge that nowadays users don’t only search for trusted sources of information but also for fresh content. That’s why the last couple of years, the Search engines have been working on how to speed up their indexing process. Few months ago, Google has announced the completion of their new indexing system called Caffeine which promises fresher results and faster indexation.

The truth is that comparing to the past, the indexing process has became much faster. Nevertheless lots of webmasters still face indexing problems either when they launch a new website or when they add new pages. In this article we will discuss 5 simple SEO techniques that can help you speed up the indexation of your website.

1. Add links on high traffic websites

The best thing you can do in such situations is to increase the number of links that point to your homepage or to the page that you want to index. The number of incoming links and the PageRank of the domain, affect directly both the total number of indexed pages of the website and the speed of indexation.

As a result by adding links from high traffic websites you can reduce the indexing time. This is because the more links a page receives, the greater the probabilities are to be indexed. So if you face indexing problems make sure you add your link in your blog, post a thread in a relevant forum, write press releases or articles that contain the link and submit them to several websites. Additionally social media can be handy tools in such situation, despite the fact that in most of the cases their links are nofollowed. Have in mind that even if the major search engines claim that they do not follow the nofollowed links, experiments have shown that not only they do follow them but also that they index the pages faster (Note that the fact that they follow them does not mean that they pass any link juice to them).

2. Use XML and HTML sitemaps

Theoretically Search Engines are able to extract the links of a page and follow them without needing your help. Nevertheless it is highly recommended to use XML or HTML sitemaps since it is proven that they can help the indexation process. After creating the XML sitemaps make sure you submit them to the Webmaster Consoles of the various search engines and include them in robots.txt. So make sure you keep your sitemaps up-to-date and resubmit them when you have major changes in your website.

3. Work on your Link Structure

As we saw in previous articles, link structure is extremely important for SEO because it can affect your rankings, the PageRank distribution and the indexation. Thus if you face indexing problems check your link structure and ensure that the not-indexed pages are linked properly from webpages that are as close as possible to the root (homepage). Also make sure that your site does not have duplicate content problems that could affect both the number of pages that get indexed and the average crawl period.

A good method to achieve the faster indexation of a new page is to add a link directly from your homepage. Finally if you want to increase the number of indexed pages, make sure you have a tree-like link structure in your website and that your important pages are no more than 3 clicks away from the home page (Three-click rule).

4. Change the crawl rate

Another way to decrease the indexing time in Google is to change the crawl rate from the Google Webmaster Tools Console. Setting the crawl rate to “faster” will allow Googlebot to crawl more pages but unfortunately it will also increase the generated traffic on your server. Of course since the maximum allowed crawl rate that you can set is roughly 1 request every 3-4 seconds (actually 0.5 requests per second + 2 seconds pause between requests), this should not cause serious problems for your server.

 

 

 

 

5. Use the available tools

The major search engines provide various tools that can help you manage your website. Bing provides you with the Bing Toolbox, Google supports the Google Webmaster Tools and Yahoo offers the Yahoo Site Explorer. In all the above consoles you can manage the indexation settings of your website and your submitted sitemaps. Make sure that you use all of them and that you regularly monitor your websites for warnings and errors. Also resubmit or ping search engine sitemap services when you make a significant amount of changes on your website. A good tool that can help you speed up this pinging process is the Site Submitter, nevertheless it is highly recommended that you use also the official tools of every search engine.

If you follow all the above tips and you still face indexing problems then you should check whether your website is banned from the search engines, if it is developed with search engine friendly techniques, whether you have enough domain authority to index the particular amount of pages or if you have made a serious SEO mistake (for example block the search engines by using robots.txt or meta-robots etc). A good way to detect such mistakes is to use the Web SEO Analysis tool which provides detailed diagnostics.  Finally most of the major search engines have special groups and forums where you can seek for help, so make sure you visit them and post your questions.

If you like this article, use the bookmark buttons on the top of the page and share it with other users.

Posted by bbriniotis on 30th of August, 2010 at 11:17

Facebook close to surpassing Google in visits

On Wednesday, Facebook CEO and founder Mark Zuckerberg introduced a new application called Facebook Places that allows users to document places that they have been.  Cool.  It should be a popular feature on the world's most popular social media site.

Pardon, not just social media.  Facebook is poised to becoming the most popular place on the world wide web, period.

For the month of July, Google had 3.161 billion visits.  Check this, Facebook had an astonishing 3.152 billion visits.  eMarketer estimates that the popular social networking site will rake in over $1.3 billion in revenue for 2010, almost double the $665 million it brought in last year.

The site's staggering growth is fueling speculations that Facebook will go public by way of an IPO sometime in 2012.  That's speculation, but the site has institutional investors.  One thing we know about investors, the final objective is harvest.

Bloomberg recently valued Facebook at $24.9 billion, using data from two private exchanges where investors can place positions in venture-backed companies.

The site has become a global phenomenon, and earlier this year, it surpassed the 500 million user mark.  A big chunk of the world's population uses the site as a place to connect.

There are also expectations of $1.8 billion in revenue for 2011, based on estimates of between 600 to 700 million users.

Facebook is not just a popular online site.  It's staggering growth makes it a bona fide powerhouse.  An interesting question is, will Mark Zuckerberg keep user's experience as a friendly and homely one?

Or will pressures to monetize this most valuable of web properties commercialize the site to such an extent, that friendlier, homelier competitors can snatch the initiative?

Get More YouTube Views TubeTollBox YouTube Marketing with Tube Toolbox

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Is Facebook's Social Search Engine a Google Killer?

Image by libraryman via Flickr

Its new Open Graph protocol, an extension of its Facebook Connect, is a clear challenge to Google but may not prove useful for many Web searches

When Facebook launched its Open Graph protocol in April, blanketing the Web with "like" and "recommend" buttons, it seemed obvious that one of the company's goals was to use the resulting behavioral data to power a social search engine—one based on likes instead of links.That process is now well under way, as a report at AllFacebook notes. The company has confirmed that all Web pages that use the network's open graph plug-ins show up in the social network's search results in the same way traditional Facebook pages do, as described by Chief Executive Mark Zuckerberg in his keynote at the F8 conference.

Facebook hasn't said exactly how many websites have implemented the Open Graph API and plug-ins since it launched the new platform (a week after the launch, it said there were 50,000), but the protocol was an extension of the company's existing Facebook Connect service, which enabled publishers to integrate features from the site into their pages, including allowing users to log in with their Facebook credentials. According to the company, more than 1 million websites—including some highly trafficked sites, such as The Huffington Post—have integrated its features, and 150 million of the network's more than 400 million users "engage with Facebook" in some way through external sites every month. So will Facebook's social search engine be a Google (GOOG) killer?

Warning Shot

The network's move to harness the power of its Open Graph protocol is clearly a shot across Google's bow, but it's not clear whether the power of the "like" is equivalent to or greater than the power of the link. As Liz noted in a GigaOM Pro report (subscription required), knowing what our friends or Facebook users in general have recommended is useful in some cases—when looking for a hotel or restaurant, for example—but might be less useful in other cases.There's no question, however, that the Open Graph data Facebook is collecting could become a real alternative to a simple Google search for some users. Being able to search for recommendations from close to half a billion users could be quite powerful.

Meanwhile, the search giant hasn't made much progress in incorporating social elements into its own search engine, apart from integrating Twitter results—although since Facebook's Open Graph protocol is theoretically an open standard, there is potential for Google to use that to pull in the network's results in the same way it uses Twitter's API.Microsoft's Bing will likely have a leg up in that department, however, because it runs the Facebook search engine, under the terms of a deal signed in 2008.Facebook search grew 48 percent in March over the previous month, according to comScore rankings. That gave the network a relatively puny 2.7 percent share of the U.S. search business, but still put it ahead of AOL (AOL).

By Mathew Ingram

Twitter launches Promoted Trends with Toy Story 3

Image via CrunchBase

Twitter has launched its first promoted trending topic, as bosses of the microblogging site explore further options to turn the social network's success into a profitable revenue source.
The first topic to receive the Promoted Trend treatment is Disney-Pixar's new animated film Toy Story 3, released in cinemas this weekend. By clicking the yellow promoted link, users of the site will be taken to the latest tweets about the film, headed by a Promoted Tweet published by the advertiser at the top of the results.
According to Computerworld, Promoted Trends are highlighted on user pages as a supplementary addition below the top 10 current trends. Twitter has confirmed that topics can only become promoted if they are already being actively discussed in the Twitter community.
Twitter explained: "Promoted Trends are a new advertising concept we began testing this week; they are an extension of our Promoted Tweets platform.
"With Promoted Trends, users will see time-, context- and event-sensitive trends promoted by our advertising partners. These Promoted Trends initially appear at the bottom of the Trending Topics list on Twitter and are clearly marked 'Promoted.' As conversations about the topic increase, Promoted Trends may move up the list."
The first Promoted Trends were launched on Thursday, and Twitter will base the future of the advertising model on its success. Analysts are praising Twitter for developing a business model that will not impact on the all-important user experience, by making Promoted Trends minimally invasive.
"People will tolerate advertising as long as it lets them do what they want to do," explained Ezra Gottheil, analyst at Technology Business Research.
"As with Google, users know someone has to pay. Users prefer it to be painless. Advertising that doesn't get in the way is generally welcomed."

Google Voice to Integrate with Gmail as a VoIP Service

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Google tests a new feature that makes Gmail chat more useful: users are able to make and receive Google Voice calls from Gmail. A new phone icon opens a Gmail chat window with a dialpad, an option to find contacts, a credit balance and a call button.

Right now, if you want to call someone using Google Voice, you need a phone. You can either visit Google Phone's site on your computer, enter the phone number you want to call and wait until Google calls your phone and connects you for free or use Google Phone app on a mobile phone.
The new feature will allow users to make voice calls over the Internet and it's likely that it won't be limited to Gmail. In April, TechCrunch reported that Google "built a Google Voice desktop application to make and receive calls" and that the application is tested internally. Google used technology from Gizmo5, a VoIP service acquired by Google last year.
For now, Google Voice's integration with Gmail is not publicly available.

Two Wind Farms get Investment from Google

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Now big companies are going green and proudly proclaiming it too from rooftops. Google Inc. has invested $38.8 million in two North Dakota wind farms. This is the first direct investment by Google in utility-scale renewable energy generation. These two wind farms produce 169.5 megawatts of power. These two wind farms can light up around 55,000 homes. These wind farms are designed by General Electric Co and created by NextEra Energy Resources. They generate power from one of the world’s richest wind resources in the North Dakota plains. There is no need to lay down extra infrastructure for the two wind farms. Current transmission facilities are able to transmit power to the nearby areas. Google’s official blog claims, “Through this $38.8 million investment, we’re aiming to accelerate the deployment of renewable energy — in a way that makes good business sense, too.”

Earlier Google Inc. has invested in companies which are developing new technologies in the area of solar, wind and geothermal power. Such companies are BrightSource Energy, eSolar and AltaRock. With North Dakota wind farms Google made an exception.

Google’s stakes in the wind farms are in the form of “tax equity” investments. This way Google will be able to avail the benefit of use federal tax credits provided by the Government. According to this incentive the investors also take over a project and use federal tax credits to offset their own taxes as a return.

According to NextEra they sold about $190 million of Class B membership interests in the two wind farms. Now Google’s stake is around 20% of the Class B shares. The companies are not talking about the other investors currently. While Google’s NextEra investment doesn’t include to help in future expansion of the company but they hope that their investment would help in establishing additional wind power projects.

The power production from the wind farms would be sold to utilities under power purchase agreements. A Google spokesman claimed that their data centers won’t be using the power generated by wind farms.

The wind farms are willing to experiment with new technologies. They want to go for the cutting edge turbine technologies and new kind of the control systems that can continuously monitor output from every turbine and always adjust individual blade angles to improve efficiency. They would also use the blades that are 15 per cent larger on the usual turbines.

Rick Needham is the green business operations manager at Google. He says, “Smart capital includes not only these early-stage company investments, but also dedicated funding for utility-scale projects. To tackle this need, we’ve been looking at investments in renewable energy projects, like the one we just signed, that can accelerate the deployment of the latest clean energy technology while providing attractive returns to Google and more capital for developers to build additional projects.”

Google has also indicated earlier this year that it may play a more direct role in the US energy market. Google Inc. has made a request with the Federal Energy Regulatory Commission (FERC) that would help it to buy and sell electricity on the wholesale market. This has made green energy analysts curious about Google’s future role in clean and green energy scene.

Google social search feature

The first step in an ongoing effort to make Google Search as social as the web itself, Google social search is an new feature that surfaces public web content from your friends and online contacts. It is currently available on google.com for all signed-in users.

Social Media Marketing Strategy: Facebook or Twitter?

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Most social media marketing strategies these days usually involve either the use of Facebook or Twitter, however it is currently unclear as to which site is more effective, a recent article looks into the benefits and drawbacks associated with both sites, we will highlight some of the main points raised in this post.

Just before posting the results of the recent investigation we will talk about how the information was found, Jazzou’s article used user feedback, trend monitoring, dummy Facebook accounts, dummy Twitter accounts and 3rd party platforms to get a fair analysis of both social media marketing solutions.

In terms of traffic and user metrics Facebook came out on top, this is mainly due to the sheer traffic which Facebook received (which is now more visited in the U.S. than Google).

In terms of viral marketing benefits Twitter was said to have the advantage, one partial aid to this is Google’s ‘Real Time’ search feature as it features keyword phrase search which can display tweets.

It was no real surprise to hear that Facebook came out on top in terms of ‘effective website traffic’, ‘Social Media interactivity’, ‘direct Internet communication’ and ‘Business to Consumer Marketing’, however Twitter was deemed to be better for market research and business to business marketing.

To conclude both Facebook and Twitter have their advantages for different circumstances and different businesses, if you want to have a closer relationship with your customers Facebook seems to have the edge, however for large corporate business it seems as if Twitter possibly has the edge, for fully detailed information check out the link at the end of this post.

Social Media Optimisation For Seo – A 21St Century Marketing Strategy

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Facebook, Twitter, Digg and Buzz are just four of the main players at the forefront of the Social Media revolution and are gaining in popularity in each day not just for tech savvy individuals but for businesses as well. The popularity of Social Media sites for individuals is obvious, it enables them to share news, views and on a base level communicate without e-mailing or texting. For business the benefits aren’t quite as obvious but free advertising is probably the thing that encourages them to sign up in the first instance.
When a business sets up an account on a Social Media site they are in effect putting themselves, products and services in the shop window for all to see and although the vast majority of people would probably just glance at their profile and move on there are a small minority that will be interested and take note. The respect in which some these Social Media sites are held in by Google and co is also a contributory factor in a company setting up a profile and this is where a number of Search Engine Optimisation companies have seen a real opportunity to broaden the portfolio of services they offer.
Search Engine Optimisation or SEO is an ever evolving industry and experts in the field were quick to recognise the enhanced search rankings and overall web presence that effective Social Media optimisation could bring to a website. SMO in conjunction with a comprehensive SEO campaign can help website owners increase their inbound traffic significantly. Typically, the content on Social Media sites is constantly updated and if there is one thing that search engines like its fresh content and as a result will cache the site and the inbound link contained within more regularly which ultimately heightens the authority in which the site is regarded by Google and the like.
Many people dismiss the Social Media sites as a waste of time and trivial but this far from the truth especially in regard to enhancing a company’s online profile. Setting up and maintaining the Social Media pages for a company on a plethora of sites is generally very time consuming so it may be prudent to engage the services of an SEO company that specialise in SMO as an additional service.
by Andy Birt
Managing Director

JumpStart - Increase YouTube Views

JumpStart is a revolutionary program that sends real untargeted traffic to your videos to increase its views and improve your videos rankings. Any expert marketer knows, a video on YouTube is worthless without views, as it will rank lower and end up being on the last page of search results. Unlike previous software to increase views, JumpStart does NOT require you to leave your computer on while it sends traffic to your videos! It is not a “bot” and does not violate YouTube’s Terms of Service. The technology used is like none other on the market.

When you upload a video onto YouTube, you might notice that your view count is increasing incredibly slow. Sometimes even less than 10 hits per day... This is because your video is showing up on the last page of search results. Think about the last time you browsed all the way to the last page of search results to find what you were looking for... probably never.

If you have more views, your video will not only show up on earlier search pages, but will be recommended to others via YouTube's related videos function. Your video may even be featured on YouTube's Global Homepage! (if its worthy enough).