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Tuesday, April 20, 2010

Social Media Marketing Strategy: Facebook or Twitter?

Image representing Twitter as depicted in Crun...
Image via CrunchBase
Most social media marketing strategies these days usually involve either the use of Facebook or Twitter, however it is currently unclear as to which site is more effective, a recent article looks into the benefits and drawbacks associated with both sites, we will highlight some of the main points raised in this post.
Just before posting the results of the recent investigation we will talk about how the information was found, Jazzou’s article used user feedback, trend monitoring, dummy Facebook accounts, dummy Twitter accounts and 3rd party platforms to get a fair analysis of both social media marketing solutions.
In terms of traffic and user metrics Facebook came out on top, this is mainly due to the sheer traffic which Facebook received (which is now more visited in the U.S. than Google).
In terms of viral marketing benefits Twitter was said to have the advantage, one partial aid to this is Google’s ‘Real Time’ search feature as it features keyword phrase search which can display tweets.
It was no real surprise to hear that Facebook came out on top in terms of ‘effective website traffic’, ‘Social Media interactivity’, ‘direct Internet communication’ and ‘Business to Consumer Marketing’, however Twitter was deemed to be better for market research and business to business marketing.
To conclude both Facebook and Twitter have their advantages for different circumstances and different businesses, if you want to have a closer relationship with your customers Facebook seems to have the edge, however for large corporate business it seems as if Twitter possibly has the edge, for fully detailed information check out the link at the end of this post.
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