Facebook “Likes” More Profitable Than Tweets [STUDY]

If event registration site Eventbrite’s experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter.
The company announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34.
The study, which used in-house social analytics tools to track ticket sales on the site, was a continuation of a similar analysis the company released in October after analyzing data from a 12-week period. That study also indicated Facebook drove more sales for Eventbrite than Twitter, although the difference between the two networks’ sales per post was greater at that point than throughout the entire six-month period (the “value” of tweets increased).
In addition to each individual Facebook Like driving more sales than an individual tweet, the study also revealed cumulative activity on Facebook was greater than activity on Twitter for Eventbrite. People shared Eventbrite events on Facebook almost four times as often as they did on Twitter. The company attributes this disparity to Facebook’s wider reach and greater emphasis on real-world ties.
It’s important to note that only a very small percentage of site visitors shared event pages on either network. Just 1% of people who landed on an event page shared it with their friends; 10% of people who had purchased a ticket did the same.
Obviously people are more likely to share events if they are attending. Their friends, according to Eventbrite’s data, are also more likely to buy tickets to an event shared on Facebook by a ticket holder than one shared by an uncommitted friend. But whether these trends, or any of Eventbrite’s findings, are relevant to other types of purchases is still a matter of speculation. But Eventbrite is betting they are.
“We carefully track sharing behavior in an effort to help event organizers tap into a new world of distribution for their event promotion,” wrote Tamara Mendelsohn, Eventbrite’s director of marketing and former senior analyst at Forrester Research, in a blog post about the study. “But the findings apply broadly to all e-commerce businesses, because the foundations of e-commerce are shifting as the social graph becomes a meaningful influence in driving transactions.”


Image courtesy of iStockphoto, imagedepotpro
11 hours ago by Sarah Kessler

Üzenet a facebook csoportomnak

Image via Wikipedia

1st collector for Üzenet a facebook csoportomnak
Follow my videos on vodpod

http://www.facebook.com/group.php?gid=123619837677283 Megszólítom a közel 2000 főből álló csoportomat, melynek neve: Ha egy férfi gyönyörűnek hívja a nőt és nem csak csinosnak.

Online Video In 2011: Connected TVs, Social Recommendations, And Standards Wars

Jeremy Allaire

Editor’s note: Online video is going through many changes as people begin to connect their TVs to the Internet and social sharing over Facebook and Twitter influence what people watch as much as search. In this guest post, Jeremy Allaire, founder and CEO of online video platform Brightcove, gives his view of where online video is going next year. Allaire’s last guest post for us was on the standards war in mobile video formats.
Web video is just getting started, and 2011 promises to be yet another year of transformation in the online video landscape. The stage is set for mainstream connected TVs, Over-the-top adoption, and even more videos watched directly streamed from website. Here are the five biggest trends in online video that will play out in significant ways for end-users and publishers alike.
1. Connected TV Platform Wars
The past year saw the definitive emergence of platform wars in the handheld computing landscape. This year will see those wars expand into new territory, the Connected TV platform market. Input 1 on the TV is the new homepage or start screen. We should expect that the battles will look incredibly similar to the market that emerged for smartphones over the past several years, but with some other entrenched players. Google vs. Apple vs. the dominant TV brands. In fact, these platforms will largely be based on a similar architecture, offering app and content publishers a common model for creating device-oriented applications and Web experiences.
Apple will ship an iOS-based Apple TV display and will open up Apple TV to third-party apps beyond Netflix. Developers will have a common model for building apps across the phone, tablet and TV, as well as a suite of new APIs for phone and tablet apps to interact with TV apps (think remote control type activities, gestures for games, etc.). Its platform will also support HTML5 with a set of design standards for TV Web 10-foot experiences.
Google, which has already put forward its first rendition of the same, will expand on this and create models that integrate Android apps across all devices.
In addition, the largest of the TV CE manufacturers (e.g. Samsung and LG), will put their best foot forward with TV App SDKs, App Stores and TV Web standards based on HTML5, looking to leverage their massive volumes and strong position in the living room to fend off Apple and Google from owning the consumer experience and app distribution relationships.
Expect by the end of the year a frenzy of publisher and developer interest in creating TV Apps and TV Web experiences as the volumes of products shipping by the end of 2011 will be in the tens of millions and very attractive as a target platform.
2. Over-The-Top TV Subscriptions will emerge, but largely fail
The long coveted idea of Over-The-Top (or OTT) TV distribution (through services such as Google TV, Apple TV, or Boxee), which would lead in turn to tens of millions of consumers “cutting the cord” with their cable provider will further take hold in 2011, but will largely disappoint consumers.
While library video on-demand subscriptions through services like Netflix, Xbox Live Marketplace, and Amazon VoD offer users great and broad libraries of content, they don’t yet offer a compelling substitute to a cable subscription.
In 2011, we’ll see the first wave of attempts to create more rich TV subscription bundles that are available over the Internet. Expect Netflix to start paying for more recent and popular TV shows, and for Apple to potentially offer a low-priced ($25/month) TV subscription product with a collection of recent hit TV shows. But most major broadcasters and studios won’t bite or participate in a meaningful way, leaving consumers still feeling like these products don’t offer enough. The absence of a broad offering of live sports will be a major factor keeping cords from being cut.
At the same time, your existing cable subscription will start to offer a greater range of content over the Web, and likely top-tier cable companies such as Comcast / Xfinity will make their online video products available through open devices and apps, blurring the lines even further.
We’ll have to wait until 2012 when the scale of Connected TV adoption is large enough that online TV subscription providers will be willing to write big enough checks to get the best available programming.
3. Facebook and Twitter will become larger sources of video traffic than Google search
In a recent jointly published study by Brighcove and TubeMogul, we reported that the fastest growing source of traffic to videos on publisher websites were social platforms Facebook and Twitter. This growth is accelerating and the role of these platforms as primary content discovery and viewing environments will reach a point by the end of the year that they will soon be as large and important as Google search.
Increasingly, online video publishers will treat Facebook.com as a Web publishing platform that is as important as their own Web domains. Facebook will welcome and embrace using its site as a media distribution end-point, offering rich tools and a business model that doesn’t require that it share in advertising revenue generated from impressions on its site. This will be highly attractive to publishers and we’ll see more and more VOD type applications launched concurrently on publisher sites and Facebook.com.
4. Video Ubiquity—Every Company is a Media Company
While a bit of a cliché, we’re seeing this happen at an accelerating pace. In 2011, if you are a professional institution, organization or business of any size, you will have an online video strategy. Video is becoming such a central part of how one communicates, markets, educates and informs online that every pro website will be publishing some form of online video.
It will first feel a lot like the brochureware era of the first generation Internet, with a lot of poorly-conceived and poorly-executed content. But a new era of Web video production businesses will emerge much as the Web development industry of the mid-90’s emerged, and organizations will start to iterate and experiment with how to best accomplish their online objectives using video.
5. Battle Over Video Delivery Standards Heats Up
Google’s recent announcement that they are acquiring Widevine adds fuel to what is already an important platform war over how video is consumed, secured and delivered both on PCs and increasingly on non-PC devices.
Several alternative stacks are emerging for encrypting / securing and then, in turn, delivering video in a high-quality and reliable manner to all platforms and devices. Apple offers Apple HTTP Streaming which both secures video and provides for adaptive delivery to both HTML5 and iOS Apps, but is proprietary to Apple’s devices and software.
Adobe offers its own DRM services and HTTP streaming standards, both of which are proprietary but are designed to work across client and device platforms that support the Flash runtime.
And now Google will get in the mix with Widevine’s technology, which also provides a method to encrypt and secure video files and deliver them to nearly any device or operating system using adaptive bitrate HTTP streaming. We should expect that, like with On2’s video codecs which were open-sourced as the WebM video standard, Google will open source and freely distribute the Widevine technology, as well as bundle it as a standard part of the infrastructure in Chrome, Chrome OS and Android browsers and operating systems.
It all adds up to more Web videos on more devices and points to a day when we won’t be able to tell the difference between the Web and TV.

Social Media Platform | Social Media Software | Buddy Media

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Read Stream posts like a magazine or watch them like a TV.

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Sync all your social accounts for simple sharing across networks Read more: http://www.myspace.com/guide/newmyspace#pm_cmp=mce_con_prod_uhpann_non4#ixzz13sT5JnmT

Social Business Solution presentation October 21st

Image via WikipediaXeesm is nearing 100,000 users. That is one of the fastest growth rates from zero to 100,000 in less than a year in the social web.
Enough motivation to pull even harder. Xeesm is turning into a powerful social business application platform and we are about to introduce even more functionality.
Some of the highlights include:
- Closer integration with Facebook
- Xeesm Integration with Salesforce.com
- Reporting on relationship strength - social capital value
- Template builder for Xeesm/Flights!
- And several other enhancements
We'd like to inspire you to get closer to your customers and partners with Xeesm and like to share with you how others use the product to stay ahead.

Please join our social business solution presentation on October 21st

THE FACEBOOK MOVIE

Image by Getty Images via @daylife

THE FACEBOOK MOVIE

View more presentations from Avalok .

EXPLORATION OF THE CITY-LOGISTIC POSSIBILITIES IN URBANISATION AREA OF KAPOSVÁR

Image by kaposlogisztika via FlickrCheck out this SlideShare Presentation:

EXPLORATION OF THE CITY-LOGISTIC POSSIBILITIES IN URBANISATION AREA OF KAPOSVÁR

View more presentations from Gabor Keller.

Facebook close to surpassing Google in visits

On Wednesday, Facebook CEO and founder Mark Zuckerberg introduced a new application called Facebook Places that allows users to document places that they have been.  Cool.  It should be a popular feature on the world's most popular social media site.

Pardon, not just social media.  Facebook is poised to becoming the most popular place on the world wide web, period.

For the month of July, Google had 3.161 billion visits.  Check this, Facebook had an astonishing 3.152 billion visits.  eMarketer estimates that the popular social networking site will rake in over $1.3 billion in revenue for 2010, almost double the $665 million it brought in last year.

The site's staggering growth is fueling speculations that Facebook will go public by way of an IPO sometime in 2012.  That's speculation, but the site has institutional investors.  One thing we know about investors, the final objective is harvest.

Bloomberg recently valued Facebook at $24.9 billion, using data from two private exchanges where investors can place positions in venture-backed companies.

The site has become a global phenomenon, and earlier this year, it surpassed the 500 million user mark.  A big chunk of the world's population uses the site as a place to connect.

There are also expectations of $1.8 billion in revenue for 2011, based on estimates of between 600 to 700 million users.

Facebook is not just a popular online site.  It's staggering growth makes it a bona fide powerhouse.  An interesting question is, will Mark Zuckerberg keep user's experience as a friendly and homely one?

Or will pressures to monetize this most valuable of web properties commercialize the site to such an extent, that friendlier, homelier competitors can snatch the initiative?

Facebook Places boosts Foursquare awareness and users

Image via CrunchBase

Long-rumoured as a 'Foursquare-killer', Facebook Places, a geolocation tool for the already wildly successful social networking site, has reported spurred growth in the location market leader, Foursquare.
According to chief executive Dennis Crowley, since the launch of Places, Foursquare saw its "biggest day ever in terms of new signups."
Foursquare is currently the most successful location-based social tool in terms of user numbers and revenues. The service allows users to 'check in' to establishments - including bars and restaurants or local attractions - and reap rewards if offered by the particular business.
Mimicking one of Foursquare's key features, Facebook Places also allows users to check in upon arrival at their favourite hang-out spots. However, that's where the similarities seem to end for the two competing applications.
Both available as mobile handset applications, which make use of a phone's built-in GPS chip, Places does not currently have a rewards system in place with local businesses. With Foursquare, top visitors can become 'mayors' of select locations, where often the business in question will reward them with free or discount goods.
At present, the Big Blue F's new venture only functions as a tool to let other friends within a social network know where to find you, and this could prompt users to investigate Foursquare, which features more comprehensive technologies.
In addition, whereas Places has only infiltrated specific markets of the United States, as Facebook tries to configure how much capacity will be taken up by user information related to the service, Foursquare is available in locations worldwide.
However, as the Places feature matures, the webbing world could be faced with yet another David v Goliath battle, as the half-billion users of Facebook, or even its 150 million mobile users, dwarf the circa 3 million subscribers to the Foursquare service.

20 August 2010 | Author: J. Morton Search Copywriter

Social networks on the rise among US web users

Image by Rusty Boxcars via Flickr

Social networking sites such as Facebook, Twitter and YouTube account for nearly a quarter of the time Americans spend online, or six hours per month, according to new research from Nielsen.
The media research organisation also found that US web users spend 36 per cent of their online time visiting or communicating across social networks and blogs as well as emailing and instant messaging their contacts.
Perhaps more surprising is the news that the nations' social networking audience is getting older - with Nielsen reporting that twice as many Americans aged 50 or over visit social sites compared to users under 18.
"Despite the almost unlimited nature of what you can do on the Web, nearly half of U.S. online time is spent on three activities - social networking, playing games and e-mailing," explained Dave Martin, vice president of primary research at Nielsen.
Mr Martin added that "friends and family are endorsing content to others," explaining the rise in popularity among social network-hosted games such as Zynga's FarmVille.
USA Today reports that online games overtook personal email in June as the second most popular online activity, accounting for 10 per cent of user time compared to just eight per cent for email. Email was still found to be the dominant activity of mobile web use, however, rising from 37 per cent to 42 per cent in June.
Other findings disclosed by Nielsen include the statistic that American web users streamed an average of three hours and 15 minutes of online video content in June. The Pew Internet & American Life Project also recently reported that newer members signing up to social networks tend to be older, more racially diverse and from more divergent social backgrounds than members who signed up previously, as social networking becomes a universal phenomenon.

Author: D. Warburton Search Copywriter

Is Facebook's Social Search Engine a Google Killer?

Image by libraryman via Flickr

Its new Open Graph protocol, an extension of its Facebook Connect, is a clear challenge to Google but may not prove useful for many Web searches

When Facebook launched its Open Graph protocol in April, blanketing the Web with "like" and "recommend" buttons, it seemed obvious that one of the company's goals was to use the resulting behavioral data to power a social search engine—one based on likes instead of links.That process is now well under way, as a report at AllFacebook notes. The company has confirmed that all Web pages that use the network's open graph plug-ins show up in the social network's search results in the same way traditional Facebook pages do, as described by Chief Executive Mark Zuckerberg in his keynote at the F8 conference.

Facebook hasn't said exactly how many websites have implemented the Open Graph API and plug-ins since it launched the new platform (a week after the launch, it said there were 50,000), but the protocol was an extension of the company's existing Facebook Connect service, which enabled publishers to integrate features from the site into their pages, including allowing users to log in with their Facebook credentials. According to the company, more than 1 million websites—including some highly trafficked sites, such as The Huffington Post—have integrated its features, and 150 million of the network's more than 400 million users "engage with Facebook" in some way through external sites every month. So will Facebook's social search engine be a Google (GOOG) killer?

Warning Shot

The network's move to harness the power of its Open Graph protocol is clearly a shot across Google's bow, but it's not clear whether the power of the "like" is equivalent to or greater than the power of the link. As Liz noted in a GigaOM Pro report (subscription required), knowing what our friends or Facebook users in general have recommended is useful in some cases—when looking for a hotel or restaurant, for example—but might be less useful in other cases.There's no question, however, that the Open Graph data Facebook is collecting could become a real alternative to a simple Google search for some users. Being able to search for recommendations from close to half a billion users could be quite powerful.

Meanwhile, the search giant hasn't made much progress in incorporating social elements into its own search engine, apart from integrating Twitter results—although since Facebook's Open Graph protocol is theoretically an open standard, there is potential for Google to use that to pull in the network's results in the same way it uses Twitter's API.Microsoft's Bing will likely have a leg up in that department, however, because it runs the Facebook search engine, under the terms of a deal signed in 2008.Facebook search grew 48 percent in March over the previous month, according to comScore rankings. That gave the network a relatively puny 2.7 percent share of the U.S. search business, but still put it ahead of AOL (AOL).

By Mathew Ingram

How to Remove Spammers from Your Facebook Page

Image by Lloyd Davis via Flickr

The only thing certain in life is death, taxes and spam.
If you are the owner of a Facebook Page and have allowed your Fans to post comments, photos, videos and links on your wall.. you can be guaranteed that sooner or later spam will start appearing.
Sometimes fans see this as a way to promote their own business by regularly posting links back to their own sites.
To me, too much of this unwanted and uninvited activity is spamming.
It is super easy to ban this person from your Facebook Page and remove all the content they have posted.
Here’s how..

Fan Permissions

Firstly you want to check what sort of permission you have allowed your fans in regard to posting content on your wall.
Login to your Facebook Page then click on Edit Page,


Under Wall Settings click on Edit,

The Fan Permissions will tell you the posting ability your Fans have,

You could just disable this option and prevent your Fans from posting content on your wall, but that would defeat the purpose of having a fan page!
The downside of having this enabled is the spam you will receive.

Removing Spam

Head back to your Facebook Page and click on Just Others,

All the content that has been posted on your Wall by your fans will now be displayed.
Once you have identified someone who is spamming your wall, click on Report,


Next select a Reason from the drop-down menu, check the Banning option.. then click on <Submit>

Then click <OK>,

The spammer has been blocked and all their content has been removed from your Page.
Simple.

Finally..

If you liked this post please register to receive The Social Media Guide’s free newsletter that’s packed with tips, guides and more!

By Matthew Tommasi on May 4, 2010 at 8:41 pm

LOOK! The US government is recording every single Tweet on Twitter

Image via Wikipedia

Congratulations friends and followers on Twitter!
Every single one of your public tweets on Twitter going back
4 years is being digitally recorded by the Library of Congress.
That means all of us tweeting on Twitter will be going down in history.
So a big question is…
Why is the US government taking interest in the Twitter universe?
Watch this Video by FoxNews to learn why

or to click viewing:
FoX News

TIP: Be on good behavior and maybe think twice before sending that Tweet. Twitter (like Facebook) is a real life social environment being recorded in many ways. So ask yourself… do I want the entire world to forever see what I tweeted?
April 23rd, 2010 | Author: Al Ferretti

Social Media Marketing Strategy: Facebook or Twitter?

Image via CrunchBase

Most social media marketing strategies these days usually involve either the use of Facebook or Twitter, however it is currently unclear as to which site is more effective, a recent article looks into the benefits and drawbacks associated with both sites, we will highlight some of the main points raised in this post.

Just before posting the results of the recent investigation we will talk about how the information was found, Jazzou’s article used user feedback, trend monitoring, dummy Facebook accounts, dummy Twitter accounts and 3rd party platforms to get a fair analysis of both social media marketing solutions.

In terms of traffic and user metrics Facebook came out on top, this is mainly due to the sheer traffic which Facebook received (which is now more visited in the U.S. than Google).

In terms of viral marketing benefits Twitter was said to have the advantage, one partial aid to this is Google’s ‘Real Time’ search feature as it features keyword phrase search which can display tweets.

It was no real surprise to hear that Facebook came out on top in terms of ‘effective website traffic’, ‘Social Media interactivity’, ‘direct Internet communication’ and ‘Business to Consumer Marketing’, however Twitter was deemed to be better for market research and business to business marketing.

To conclude both Facebook and Twitter have their advantages for different circumstances and different businesses, if you want to have a closer relationship with your customers Facebook seems to have the edge, however for large corporate business it seems as if Twitter possibly has the edge, for fully detailed information check out the link at the end of this post.

Social Media Optimisation For Seo – A 21St Century Marketing Strategy

Image via Wikipedia

Facebook, Twitter, Digg and Buzz are just four of the main players at the forefront of the Social Media revolution and are gaining in popularity in each day not just for tech savvy individuals but for businesses as well. The popularity of Social Media sites for individuals is obvious, it enables them to share news, views and on a base level communicate without e-mailing or texting. For business the benefits aren’t quite as obvious but free advertising is probably the thing that encourages them to sign up in the first instance.
When a business sets up an account on a Social Media site they are in effect putting themselves, products and services in the shop window for all to see and although the vast majority of people would probably just glance at their profile and move on there are a small minority that will be interested and take note. The respect in which some these Social Media sites are held in by Google and co is also a contributory factor in a company setting up a profile and this is where a number of Search Engine Optimisation companies have seen a real opportunity to broaden the portfolio of services they offer.
Search Engine Optimisation or SEO is an ever evolving industry and experts in the field were quick to recognise the enhanced search rankings and overall web presence that effective Social Media optimisation could bring to a website. SMO in conjunction with a comprehensive SEO campaign can help website owners increase their inbound traffic significantly. Typically, the content on Social Media sites is constantly updated and if there is one thing that search engines like its fresh content and as a result will cache the site and the inbound link contained within more regularly which ultimately heightens the authority in which the site is regarded by Google and the like.
Many people dismiss the Social Media sites as a waste of time and trivial but this far from the truth especially in regard to enhancing a company’s online profile. Setting up and maintaining the Social Media pages for a company on a plethora of sites is generally very time consuming so it may be prudent to engage the services of an SEO company that specialise in SMO as an additional service.
by Andy Birt
Managing Director

TweetFormula.com

Al Ferretti shares how you can Generate Laser Targeted, Cash in hand visitors to your website in record time with TweetFormula.com and Twitter:

How to use tweetscript

Image by Getty Images via Daylife

Tweetscript is a simple yet powerful way to build smart tweets. A smart tweet is dynamic. It allows you to construct simple or complex rules to create database-driven tweets.
Whenever one of these dynamic tweet is tweeted, it will use the rules you specify with tweetscript to build your message: this will result in new, unique tweets each and every time you reuse the same message.
Every tweetscript command should be enclosed in [brackets].
When we detect that one of your tweets uses tweetscript, we include a little "test" icon that lets you experiment and see an example of the resulting tweet without actually tweeting it!
This feature helps you build re-usable tweets that let you customize and personalize common tweeting tasks. We will be adding more rules-based syntax soon. Please note, we are firmly against Twitter spam, and we ask that you read and conform to our Rules of the Road, as well as Twitter's Terms of Service.
Do not use our system to send duplicate tweets (or tweets that closely resemble one another). As we adhere to Twitter's Terms of Service, we require that all tweets sent through our system are substantively different. This means: do not use Tweet Spinner to send duplicate tweets. Fortunately, tweetscript offers you the ability to customize and personalize rules-based tweets. However, do not use our language to "sneak past" the duplicate tweets limitation by changing one or two words for each tweet. Please ensure that your tweets are timely, topical, spam-free, substantively different from one another, and enhance the Twitter experience for readers (rather than contributing to tweet "pollution").

Quick start

What follows is a very simple example of how to use tweetscript to make a tweet dynamic. Please scroll to the bottom to see a complete list of all current syntax that you can use.
here:

About TweetsBot

Image by Laughing Squid via Flickr

Twitter Marketing Software is made for people who are serious about making money on twitter
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