Facebook “Likes” More Profitable Than Tweets [STUDY]

If event registration site Eventbrite’s experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter.
The company announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34.
The study, which used in-house social analytics tools to track ticket sales on the site, was a continuation of a similar analysis the company released in October after analyzing data from a 12-week period. That study also indicated Facebook drove more sales for Eventbrite than Twitter, although the difference between the two networks’ sales per post was greater at that point than throughout the entire six-month period (the “value” of tweets increased).
In addition to each individual Facebook Like driving more sales than an individual tweet, the study also revealed cumulative activity on Facebook was greater than activity on Twitter for Eventbrite. People shared Eventbrite events on Facebook almost four times as often as they did on Twitter. The company attributes this disparity to Facebook’s wider reach and greater emphasis on real-world ties.
It’s important to note that only a very small percentage of site visitors shared event pages on either network. Just 1% of people who landed on an event page shared it with their friends; 10% of people who had purchased a ticket did the same.
Obviously people are more likely to share events if they are attending. Their friends, according to Eventbrite’s data, are also more likely to buy tickets to an event shared on Facebook by a ticket holder than one shared by an uncommitted friend. But whether these trends, or any of Eventbrite’s findings, are relevant to other types of purchases is still a matter of speculation. But Eventbrite is betting they are.
“We carefully track sharing behavior in an effort to help event organizers tap into a new world of distribution for their event promotion,” wrote Tamara Mendelsohn, Eventbrite’s director of marketing and former senior analyst at Forrester Research, in a blog post about the study. “But the findings apply broadly to all e-commerce businesses, because the foundations of e-commerce are shifting as the social graph becomes a meaningful influence in driving transactions.”


Image courtesy of iStockphoto, imagedepotpro
11 hours ago by Sarah Kessler

Social Media Platform | Social Media Software | Buddy Media

The Buddy Media Platform empowers brands to manage Facebook 

Pages & engage fans! The world's best brands use our tools 

to manage & grow their Social Media.

Google Search Engine Optimization Starter Guide

If you have an online presence in the form of a website or blog and are serious about getting traffic, it is crucial that you optimize your website correctly.
A well optimized website (or post) can mean the difference between appearing at the number one position (or on the first page) in Google’s results for a particular keyword and getting thousands of visitors.. and appearing  on page 200 of Google’s results and getting no visitors.
(A tool I personally use and recommend for keyword analysis and discovery is Market Samurai.)
The higher your website  appears in Google’s results, the more traffic will be funneled your way and the more sales you will get.. it is as simple as that.
Search engine optimization or SEO  can sometimes seem like a daunting task, but when you know what you are doing it is really quite simple.
Thankfully, Google has recently updated their free search engine optimization starter guide, which gives a fantastic rundown of,

• SEO basics
• Improving site structure
• Optimizing content
• Dealing with crawlers
• SEO for mobile phones
• Promotion and analysis

This SEO guide makes the optimization process a breeze.
Please feel free to download and share!

Finally..

If you liked this post please register to receive The Social Media Guide’s free newsletter that’s packed with tips, guides, downloads and more!

Enjoy!

Blog, Featured, Google, SEO, Social Media — By Matthew Tommasi on 9 October 2010 8:48 pm

Social Business Solution presentation October 21st

Image via WikipediaXeesm is nearing 100,000 users. That is one of the fastest growth rates from zero to 100,000 in less than a year in the social web.
Enough motivation to pull even harder. Xeesm is turning into a powerful social business application platform and we are about to introduce even more functionality.
Some of the highlights include:
- Closer integration with Facebook
- Xeesm Integration with Salesforce.com
- Reporting on relationship strength - social capital value
- Template builder for Xeesm/Flights!
- And several other enhancements
We'd like to inspire you to get closer to your customers and partners with Xeesm and like to share with you how others use the product to stay ahead.

Please join our social business solution presentation on October 21st

Facebook close to surpassing Google in visits

On Wednesday, Facebook CEO and founder Mark Zuckerberg introduced a new application called Facebook Places that allows users to document places that they have been.  Cool.  It should be a popular feature on the world's most popular social media site.

Pardon, not just social media.  Facebook is poised to becoming the most popular place on the world wide web, period.

For the month of July, Google had 3.161 billion visits.  Check this, Facebook had an astonishing 3.152 billion visits.  eMarketer estimates that the popular social networking site will rake in over $1.3 billion in revenue for 2010, almost double the $665 million it brought in last year.

The site's staggering growth is fueling speculations that Facebook will go public by way of an IPO sometime in 2012.  That's speculation, but the site has institutional investors.  One thing we know about investors, the final objective is harvest.

Bloomberg recently valued Facebook at $24.9 billion, using data from two private exchanges where investors can place positions in venture-backed companies.

The site has become a global phenomenon, and earlier this year, it surpassed the 500 million user mark.  A big chunk of the world's population uses the site as a place to connect.

There are also expectations of $1.8 billion in revenue for 2011, based on estimates of between 600 to 700 million users.

Facebook is not just a popular online site.  It's staggering growth makes it a bona fide powerhouse.  An interesting question is, will Mark Zuckerberg keep user's experience as a friendly and homely one?

Or will pressures to monetize this most valuable of web properties commercialize the site to such an extent, that friendlier, homelier competitors can snatch the initiative?

Social Media Marketing Strategy: Facebook or Twitter?

Image via CrunchBase

Most social media marketing strategies these days usually involve either the use of Facebook or Twitter, however it is currently unclear as to which site is more effective, a recent article looks into the benefits and drawbacks associated with both sites, we will highlight some of the main points raised in this post.

Just before posting the results of the recent investigation we will talk about how the information was found, Jazzou’s article used user feedback, trend monitoring, dummy Facebook accounts, dummy Twitter accounts and 3rd party platforms to get a fair analysis of both social media marketing solutions.

In terms of traffic and user metrics Facebook came out on top, this is mainly due to the sheer traffic which Facebook received (which is now more visited in the U.S. than Google).

In terms of viral marketing benefits Twitter was said to have the advantage, one partial aid to this is Google’s ‘Real Time’ search feature as it features keyword phrase search which can display tweets.

It was no real surprise to hear that Facebook came out on top in terms of ‘effective website traffic’, ‘Social Media interactivity’, ‘direct Internet communication’ and ‘Business to Consumer Marketing’, however Twitter was deemed to be better for market research and business to business marketing.

To conclude both Facebook and Twitter have their advantages for different circumstances and different businesses, if you want to have a closer relationship with your customers Facebook seems to have the edge, however for large corporate business it seems as if Twitter possibly has the edge, for fully detailed information check out the link at the end of this post.

Social Media Optimisation For Seo – A 21St Century Marketing Strategy

Image via Wikipedia

Facebook, Twitter, Digg and Buzz are just four of the main players at the forefront of the Social Media revolution and are gaining in popularity in each day not just for tech savvy individuals but for businesses as well. The popularity of Social Media sites for individuals is obvious, it enables them to share news, views and on a base level communicate without e-mailing or texting. For business the benefits aren’t quite as obvious but free advertising is probably the thing that encourages them to sign up in the first instance.
When a business sets up an account on a Social Media site they are in effect putting themselves, products and services in the shop window for all to see and although the vast majority of people would probably just glance at their profile and move on there are a small minority that will be interested and take note. The respect in which some these Social Media sites are held in by Google and co is also a contributory factor in a company setting up a profile and this is where a number of Search Engine Optimisation companies have seen a real opportunity to broaden the portfolio of services they offer.
Search Engine Optimisation or SEO is an ever evolving industry and experts in the field were quick to recognise the enhanced search rankings and overall web presence that effective Social Media optimisation could bring to a website. SMO in conjunction with a comprehensive SEO campaign can help website owners increase their inbound traffic significantly. Typically, the content on Social Media sites is constantly updated and if there is one thing that search engines like its fresh content and as a result will cache the site and the inbound link contained within more regularly which ultimately heightens the authority in which the site is regarded by Google and the like.
Many people dismiss the Social Media sites as a waste of time and trivial but this far from the truth especially in regard to enhancing a company’s online profile. Setting up and maintaining the Social Media pages for a company on a plethora of sites is generally very time consuming so it may be prudent to engage the services of an SEO company that specialise in SMO as an additional service.
by Andy Birt
Managing Director

socialmention

Image by kaposlogisztika via Flickr

Jó ez a Socialmention kereső, nem is hittem volna.
ezzel kapcsolatos: kaposlogisztika - Social Mention search (megtekintés a Google Széljegyzeten)

About TweetsBot

Image by Laughing Squid via Flickr

Twitter Marketing Software is made for people who are serious about making money on twitter
ezzel kapcsolatos: (48) Twitter / Home (megtekintés a Google Széljegyzeten)

What is twittereye.com?

Twittereye.com is a large and growing directory of resources for users of twitter. It currently contains descriptions and links to hundreds of twitter related applications, web services, sites and blogs. These will be continously added to and updated.

The mission of twittereye.com is to become the largest collection of twitter related resources on the web, making it an invaluable site for twitter users.

Twittereye.com is searchable and displays descriptions of Twitter resources while allowing site visitors to rate these and comment on them.

There is also an active blog which will focus on providing help, advice and assistance on using twitter and the resources included in the twittereye.com directory.

Tweepi - the first and only Twitter Follow Management with stats..

Image by Thomas Hawk via Flickr

We're starting with some tools to allow you to clean up your Twitter account from spammers and deadbeat users, as well as make sure you follow tweeps who deserve to be followed. Please refer to the menu on the right to learn more about each of the utilities.

We created Tweepi out of our own need for some of these scripts. We're constantly looking to follow quality tweeples, and trying to unfollow deadbeat users. We simply want to do more on Twitter in less time!

Tweepi is in, as I like to call it "very much a beta" mode. You might find small bugs around the system, and we'd appreciate it if you'd report them to us using the 'Feedback' button to the left.

Update (28 January, 2010): According to a letter we received from Twitter's API Support team, the "Select All" feature of Tweepi was removed. This feature violated Twitter's Terms of Service section of "Automated Following and Un-Following". We hope this does not affect your overall experience with Tweepi's geeky tools. Thank you...

My Page - Free document publishing for Ning networks

Image by Gabor Keller / kaposlogisztika
via CrunchBase

Gabor Keller's Page on Free document publishing for Ning networks and the Web

read more | digg story

What is EasyTweets?

EasyTweets is a web-based marketing tool that lets you take complete control of Twitter to promote your business and monitor your brands.

How can You sign up?

Sign up now.

What is Pluck On Demand?

Pluck On Demand is a new self-serve product that adds contextually relevant content and social media to your site, increasing pageviews and user engagement while earning you incremental revenue.
How does it work?

• A. Pluck On Demand uses a simple widget implementation. Once installed, it contextually reads pages on your site and offers users links to relevant content. When a user clicks on a link, a new page is generated within your site where the full article or video can be viewed.
• B. Pluck On Demand activates a vibrant new community on your site, allowing user comments, recommendations, profiles and more.
• C. Content and social media widgets are pre-packaged with display and video advertising, earning you incremental revenue.

Watch the video below for more information.

Add content and social media to any website -- powered by Pluck On Demand