A well optimized website (or post) can mean the difference between appearing at the number one position (or on the first page) in Google’s results for a particular keyword and getting thousands of visitors.. and appearing on page 200 of Google’s results and getting no visitors.
(A tool I personally use and recommend for keyword analysis and discovery is Market Samurai.)
The higher your website appears in Google’s results, the more traffic will be funneled your way and the more sales you will get.. it is as simple as that.
Search engine optimization or SEO can sometimes seem like a daunting task, but when you know what you are doing it is really quite simple.
Thankfully, Google has recently updated their free search engine optimization starter guide, which gives a fantastic rundown of,
- SEO basics
- Improving site structure
- Optimizing content
- Dealing with crawlers
- SEO for mobile phones
- Promotion and analysis
Please feel free to download and share!