Image via CrunchBaseTwitter has launched its first promoted trending topic, as bosses of the microblogging site explore further options to turn the social network's success into a profitable revenue source.
The first topic to receive the Promoted Trend treatment is Disney-Pixar's new animated film Toy Story 3, released in cinemas this weekend. By clicking the yellow promoted link, users of the site will be taken to the latest tweets about the film, headed by a Promoted Tweet published by the advertiser at the top of the results.
According to Computerworld, Promoted Trends are highlighted on user pages as a supplementary addition below the top 10 current trends. Twitter has confirmed that topics can only become promoted if they are already being actively discussed in the Twitter community.
Twitter explained: "Promoted Trends are a new advertising concept we began testing this week; they are an extension of our Promoted Tweets platform.
"With Promoted Trends, users will see time-, context- and event-sensitive trends promoted by our advertising partners. These Promoted Trends initially appear at the bottom of the Trending Topics list on Twitter and are clearly marked 'Promoted.' As conversations about the topic increase, Promoted Trends may move up the list."
The first Promoted Trends were launched on Thursday, and Twitter will base the future of the advertising model on its success. Analysts are praising Twitter for developing a business model that will not impact on the all-important user experience, by making Promoted Trends minimally invasive.
"People will tolerate advertising as long as it lets them do what they want to do," explained Ezra Gottheil, analyst at Technology Business Research.
"As with Google, users know someone has to pay. Users prefer it to be painless. Advertising that doesn't get in the way is generally welcomed."
The first topic to receive the Promoted Trend treatment is Disney-Pixar's new animated film Toy Story 3, released in cinemas this weekend. By clicking the yellow promoted link, users of the site will be taken to the latest tweets about the film, headed by a Promoted Tweet published by the advertiser at the top of the results.
According to Computerworld, Promoted Trends are highlighted on user pages as a supplementary addition below the top 10 current trends. Twitter has confirmed that topics can only become promoted if they are already being actively discussed in the Twitter community.
Twitter explained: "Promoted Trends are a new advertising concept we began testing this week; they are an extension of our Promoted Tweets platform.
"With Promoted Trends, users will see time-, context- and event-sensitive trends promoted by our advertising partners. These Promoted Trends initially appear at the bottom of the Trending Topics list on Twitter and are clearly marked 'Promoted.' As conversations about the topic increase, Promoted Trends may move up the list."
The first Promoted Trends were launched on Thursday, and Twitter will base the future of the advertising model on its success. Analysts are praising Twitter for developing a business model that will not impact on the all-important user experience, by making Promoted Trends minimally invasive.
"People will tolerate advertising as long as it lets them do what they want to do," explained Ezra Gottheil, analyst at Technology Business Research.
"As with Google, users know someone has to pay. Users prefer it to be painless. Advertising that doesn't get in the way is generally welcomed."
1 comment:
It took me a few days to integer out why I was so stilted by the movie. Toy story 3 is really odd and originative, but so are a lot of separate movies. I could see that the chance, including my own two children (16 and 11), were deeply engrossed in the show, happy and weeping, and explosive into commendation unitedly after the closing set. It is rattling rarified today to see a theatre audience having much a wakeless and inferior understanding of something as a set. I had seen this occur many oftentimes in the late, however, so the joint experience (piece real precise) isn't truly what makes the pic so majuscule for me.
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