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Product launch event for Samsung 3D television 2010. In the video you will see a DreamocXL, a 3D holographic illusion designed by RealFiction.com and a Holographic 3D stage designed by RealFiction.com.

Searchlight Marketing Industry Advisor: How to Build Links Google Likes

Searchlight Marketing Industry Advisor
Tools, Tips & Trends for Your Online Success

December 7, 2009

In This Issue

The Open Directory Project

How to Submit to DMOZ

Selling Advantages for B2B Suppliers

Technical Writer for Hire

Dear Gabor,

The last few  issues reviewed changes you can make to your own site (the so-called on-page factors). Today, I discuss off-page factors that can affect your search engine visibility: link building.
While on-page factors can improve your results in a few days, incoming links are essential to maintaining search rankings long-term. The effect of a good link can often take several weeks, however, which is why I recommend link-building as on ongoing marketing and Web promotion strategy.
There IS one type of link that seems to kick in fairly quickly, and that's a link from Google's favorite directory.

The Open Directory Project aka DMOZ

Since Google drives about 63% of all Internet traffic, I tend to focus on them, but all search engines measure the quality of an incoming link in their search algorithm.
Google, however, places a lot of weight on

The Open Directory Project, or DMOZ, as it's commonly referred to in the industry.
The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.
Sites listed in DMOZ are used to populate Google's Index, as well as 400 other directories that use DMOZ data. Getting listed in this directory boosts your search engine rank because search engines know that if a site's been accepted, then it's undergone a hand review by a real human being.
In other words, a directory editor evaluated your site, determined it to be of good quality and listed it. Search engines don't get much more of a guarantee of site quality than that!

The Dos & Don'ts of DMOZ

The downside is that if your site is violating search engine guidelines, then the directory editor who reviews your site could flag your site as spam, seriously damaging your rankings.
With DMOZ, however, the editors are much more subjective. Remember, when you're submitting a site to a directory, you're asking someone to come to your site and manually review it for quality.
So make sure that your site is totally clean and compliant with search engine guidelines. Presenting a professional look and feel is equally important.
The most frequent complaint of site owners is that DMOZ will often use the directory title and description for your listing in the regular search results. And directories create pretty boring titles and descriptions, usually insisting that your title be your company name; no keywords allowed.
But there may be a hidden advantage for B2B suppliers.

Selling Advantages for B2B Suppliers

While most consumer sites are all about selling, research shows that B2B buyers and specifiers actually demand in-depth product information and descriptive content well before they decide to buy.
Because

DMOZ's submission guidelines require that you submit an objective description rather than one filled with promotional sales copy, this restriction will actually work in your favor. Your best strategy is to make sure your description is well-written and contains your most popular, active keywords.
Your ability to write clear, concise, technical copy leading to your Home page will work to entice your visitor to click through so that they can learn more. You've also satisfied the category editor.
While it takes time and effort to properly submit your site to DMOZ (and there's no guarantee that your site will be accepted), Google considers them to be a respected, authoritative and important site link. In essence, this is the definition of a high quality link.
This exercise also prepares you to craft a proper listing for other vertical directories that exist for your industry including local search directories like Yelp and Citysearch.

Technical Writer Who Knows SEO

As a professional Web communications specialist, I'm skilled at writing copy for both people and search engines. Most B2B Web sites I review are heavy-laden with industry jargon and broad terms like "systems integrators" when a Consumer Products Company buyer is looking for "material handling equipment."
Anyone researching vendors to solve a specific problem or gather information as their first step in the buying cycle will use key terms that are relevant to him or her.
That's why writing Web copy today requires not only a deep knowledge of search behavior, but also how to conduct effective keyword research that will turn more visitors into buyers.
To learn more about my

technical writing services and pricing, visit my Web site.

Web marketing evolves daily, and it's often impossible to keep pace unless you're immersed in the field like I am. If you have a question about any aspect of online marketing - from setting a budget for your pay-per-click campaign to keyword research - just drop me a line or give me a call. My phone consultation costs you nothing except time.
But, then again, if you believe as do I that time IS money, then maybe I can help save you both.
Until next time,

Nicolette Beard, Principal
Searchlight Marketing
Web Communications
SEO Strategies
nbeard@slmkt.com
713-419-1976

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Testimonials: Clients: “I use Web CEO everyday at work. In fact, I hounded the CEO into purchasing the Professional Un-leashed edition with which he is very satisfied that I did. I think Web CEO is "the" SEO/SEM tool to use that far out runs any of the competition around today or, in my opinion, anything that could be dreamed up in the future, as you guys have created a sensational, professional and substantial piece of marketing genius that was profoundly necessary for the professional SEO Marketer like me.” Steven J. Ram Project Manager Free Articles Directory FYI - http://www.articlesfyi.com/ “I bought a copy ... on the 14th and today I am No.1 of Google for “Website Design Fleet” and for “Monthly Maintenance Plans” and rank well for several other keywords too. Many thanks for such a great product!” Andy Allen http://www.mistera.co.uk/ “It's very refreshing to find a company that actually cares about this sort of feedback and takes the time to respond quickly to customer concerns. I've been in a "customer service" roll for almost 8 years now, Telecommunications and IT in general, I greatly appreciate the level of customer service that you have been providing me.” Paul Wells http://www.hasafraker.com/

In Hungary, there is no future in teleworking?

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Hungary over the past several hundred years, read the press published news of the benefits of teleworking. The future could see all this, but one year has elapsed after the other and still do not have anywhere in the big 'boom' of the tele. What is the reason that this area is one of the Hungarian toporog labor market? 7 reasons, which are unable to overcome, and nearly 400,000 employees, who expect big breakthroughs. To no avail?

"The future will be the key to the success of telework" - these and similar news in the last few years were filled with the Hungarian labor press, but you can see the labor market can hardly be considered "a huge explosion," or "all-the vast masses of teleworking."

The tele-off recorded in the background of the entire labor market has been affected by the economic crisis as well, but the real reasons to do this is not the case.

As a result, the real reasons why the Hungarian employers still refuses to face the possibility of tele-employment:
X = normal employment costs; tele =?

The labor market surveys for small and medium-sized enterprises is part of the background of economic instability due to the cost of the average employment over the longer term can not even calculated.
The costs involved in telework is not finished. Therefore, a common example is when the contractor's company, the homes have a go, and then 1-2 months later abandon it. According to experts, this can only be precise to avoid the budgetary framework and guidelines.

Why do not you ask?
The budget for the setting up of tele-work as well as the motivation and reporting techniques would have to be very important to know the experience of other companies who have experienced the tele.

"Party of the Hungarian people to ask" - this is more than one HR professional presentation I have heard, not by accident. Most people do not dare to ask others, while well aware of the fact, not asking anything.
The number of Internet and tele-work in the company case studies can be found. Simply a matter of contacting an experienced driver, and follow the directions.

Man v elusive, as the Internet, the virtual world a few can handle rationally. The specialized teleworking experts may take a decade or more before the Hungarian society in bridging the generation accepts the equivalence of virtual work for personal work.
Research data show that the biggest problem is that employers do not know what to do with the virtual work. It is still very much in the driver to hear that the manual labor of the work.

Motivated and easy to ask, but how?
This raises the question: how to motivate a virtual formand employment? "Cancel to go praise the workers" - it is ridiculous for any of the answers for small and medium sector is still so much of the view.
The tele-reporting, the ways and still not get a response so much.
In the background of the experts, the absolute lack of knowledge of teleworking is. Afraid of him, because they do not know. Solution: ask, ask, ask.

Only large IT developments?
In fact, the small and medium sector in IT development is quite expensive. One expert, requesting his name the biggest problem that the cost-effectiveness in particular, IT is often cheap construction defects required for tele-back, resulting in the need for further development of additional costs. In such circumstances, there is no wonder that many people heard the bad news does not dare to start a teleworking employment.

The experts, however, it is recommended that buy homes, start businesses, the work required is prepared specifically for this software. Thus, the telework program must calculate the cost of longer-term as well.

If it is leaking from the company's know-how ...

Most of the Hungarian employers work on the Internet, the first question raised by a sharp knowledge of corporate security. How to defend the company's knowledge of the involvement of the World Wide Web? The question is legitimate and however strange, it's still a mystery to even the largest companies as well. Yet it seems that the outstanding knowledge of computer security systems and in the long term, it is worth the risk.

Potential employees should think of
Already in 2008-the survey also showed that the tele-workers employed on fixed-term contracts, most of the employers concerned. In rare cases, over an indefinite period and are quite rare in the case where the contract terms and fees, the full confidence vote in the company of teleworking. Experts believe that this is a problem.

The home worker need to live in the same motivation, as staff working inside the company. 6.5 per cent of workers employed in such a teleworking, a fixed-term framework, as this segment of workers wanted a time limit of 90 percent, permanent homes, the working conditions and prospects want to.
The tele-forums and professional experts in each direction, should be developed to telework in the Hungarian employers. Where else can not, you are why the large companies like Microsoft and its worth it and worth teleworkers staff.

Not incidentally, because the EU average of 13-14 per cent tele-the standard of women in our country only 1,7-1,8 per cent of employed men and 2 per cent of teleworking.
It would be an undeniable need for it. In the last three-month period increased by 40,000 people, so it is now up to 378,000 people are registered unemployed, the number of people who lost their jobs. The new jobs and most of them "to find anything." Especially if it could telework.

What could be the web 2.0 after?

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User generated content, enjoy great success of the Community Sites crowded, but the longer it to guess professionals, whether we follow the Web 2.0-and how the Internet can be a few years later.

Community portals, wiki, blogs are now, it would be without the World Wide Web. Illustrated that the world's ten largest onine system of 950 million members worldwide. It also has been a success story for their services, which enable users to prepare themselves and on a different content. Development of the online world, however, serious challenges not only for individuals but also society and - understandably - more and more frequently, the question arises: what comes next?
"Interestingly, the content is a platform that are not owned by people with a means of technical, we do not understand, a legal and organizational environment that is not transparent. The one hand, a Web 2.0 sort of marketingszó the same as organic, but very defined and expressed the needs of users. Thoughts, opinions, photos, and videos to millions can be seen, no one is watching you a long time, because they were not relevant to the presentation of these platforms, distribution.'s Web 2.0-but this was changed due to and megvalósulhatott. But Web 2.0 does not in any way be described as a final revolution of the information society "- stressed Hans Zeger, Paralleluniversum Web 2.0 on the books.
Zeger, the community portal is an ideal stage for the fulfillment and the like to help everyone find a way intellectuals, live around the world. The group is expected to increase and thus the security, such as the basic social needs are met, but the web world is re-. If összeszámolnánk online community for all members, reveal that there are 1.4 billion, which is a serious, awareness-raising number.
"There are, however, is negative, the three users at risk. The first side of the operators, as issued in love and marketing of personal data for commercial purposes. The second part of the staff and other departments who use the sites seen in the Community assessments. While the Third, the users, who are behind the relative anonymity bújva act. However, it would be important that there is no data, but also the rights of the people are protected. enlightened one, fundamental freedoms and open society must encourage people to express the new instruments the opinions and help them to live into their lives. "
"You need to see the platforms and Web 2.0-is a huge amount of content and information is created, or is going through, which was impossible to verify. We must not forget that the stupid talking, bad advice, or gossip, is also part of freedom of expression. It is, therefore, do not disable any of the technical and similar ideas, solutions. This is the Chinese, North Korean, British, French and any other politician's favorite toy, the Internet who do not really know where to be treated in place. He that bad would be easy to circumvent such systems. Just checked and they are observed in good faith they live. If a parent spends with the child half an hour on the World Wide Web, the more technical safetly at all "- to communicate Zeger.
The writer suggested the users to look at every case, managers who are in a community and what are the goals. Only then decide whether to join in that system. It's worth in advance about the data and remove the illegal content of the rules as well. Furthermore, it should be given to provide your personal information to us. But we must not forget that even though these sites, most everyone tries to finish the show itself.
And what will come after web 2.0? Well, Zeger believes that no case of the Web 3.0, Web, or Semantic Web-Infinity. Rather, the "webje things", ie solutions of the various smart (smart clothes, consumer electronics and household appliances, navigation systems, personal items, etc..) And then create a network that people will find it hard to control. And if this is achieved, we will have to be made again to the question: in a world where society and the place where to be placed on the fundamental values and human rights?

Webmaster Tool Box

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Here is a collection of what we consider "must have" tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.

1. Custom 404 Page
Use a custom 404 page, so that if a user incorrectly types a webpage URL, they will still retain navigational options within your site and be provided alternative solutions. When a domain is correctly entered, but a specific webpage's URL is entered incorrectly, it is possible to display your custom error page to the visitor. By providing users with a navigational bar and further assistance, rather than leaving them with a generic "page not found" error screen, you can often keep prospective customers on your site by providing them with navigation alternatives.
2. UrlTrends
UrlTrends is a service that shows historical trends, so that webmasters can see how their SEO efforts are affecting websites in the search engines. UrlTrends should be used in conjunction with web-logging software.
UrlTrends - www.urltrends.com
3. Favicon
Polish your website by adding a Favorite Icon. When a "favicon" is available on your site, and the site URL is entered in the user's web browser URL box, the favicon will be displayed beside the URL. This gives the website a more professional and polished look.
Favicon HTMLKit - www.htmlkit.com
4. Color Matching
Match the primary web colors with those used in your logo. Simply choose a preferred color using the ColorBlender service below, and a 6-color matching palette and blend will be automatically calculated for you.
ColorBlender - www.colorblender.com
5. Online WYSIWYG Editing
Online webpage editing allows for collaboration, so that different users can log in and edit web pages.
Edit - www.edit.com
6. RSS Feeds
No longer considered to be just a nice addition, RSS feeds are now a "must have" for popular websites! Create RSS feeds for newsletters, press releases, educational articles, product tutorials, new product promotions, or just about any other sort of web content. FeedForAll - www.feedforall.com
7. MaxEmail
MaxEmail's very affordable Internet fax and voicemail service allows a fax message to be delivered to an email address as a PDF formatted attachment. This allows fax messages to follow you regardless of your location. And, it also eliminates the need for a costly extra telephone line and a dedicated fax machine.
MaxEmail - maxemail.com
8. Royalty-Free Images
Locate stock photos to incorporate into your web design. Use royalty-free stock photography to add professional, high-quality images to your website.
Photo Wizard - www.photo-wizard.net
9. Submit Corner Web Assessment Tools
These web assessment tools help you use search engines to effectively monitor who links to your website, how many links, and who your competitors are. The tools include search indexing, link tracking, and competitor identification.
Submit Corner - www.SubmitCorner.com
10. Ranks.nl
This service assesses keyword density and prominence of a domain. The tool parses keywords and assesses the number of times a keyword occurs, and then discerns the density of the keywords.
Ranks.nl - ranks.nl/tools/spider.html
11. Webmaster Toolkit
The Webmaster Toolkit is a collection of webmaster tools developed to help webmasters with daily webmaster chores. The suite of free tools and resources included continues to grow, and contains something useful for the beginner and the advanced webmaster alike.
Webmaster Toolkit - www.webmaster-toolkit.com
12. HTML Web Templates
Make it clean and professional. Use easy-to-edit HTML web templates for web design.
Web Design - www.webmaster-templates.net or www.webdesign-elements.com
13. TrafficZap
This website includes script, page rank checker, link popularity checker, and more.
TrafficZap - www.trafficzap.com
14. Compete.com
Web Analytics - Stay on top of rivals with site metrics and audience profiles for the top 1,000,000 web domains. Identify rival search marketing strategies to take your SEM and SEO efforts to the next level.
SiteAnalytics - siteanalytics.compete.com
15. Thumbshots
Easily add thumbshot images to your webpages. Integrate website thumbnails by simply copying and pasting HTML code. Additional software is not needed.
Thumbshots - www.thumbshots.org
Use top-notch tools to make web maintenance and management a little easier.
About The Author
Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll audio recording and editing software.

AudioAcrobat.com: Audio for everyone!

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PodCasting and Video...Simply Amazing! Try it!

AudioAcrobat is easiest way to stream audio. Produce and publish great audio to your Web site and emails. Create your own online radio show. Record testimonials of your clients and customers. It is absolutely painless audio recording. Create audio with your telephone, PC microphone or uploading files. Simple and easy.

			clipped from www.audioacrobat.com Username: Password: Forgot Password? Home   |   Free Trial  |  Learn More  |  Features   |  Affiliate Program  |  Samples  |  Contact Us

Web Design Toolbox: 130+ New Tools to Make You a Better and Faster Designer

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Last year we did a post on 50+ tools for Web design. A lot has changed in the past year, and there are tons of new tools available to designers. Whether you’re just starting out and need a drag-and-drop builder or you’ve been coding for years and need tools to help you be more efficient, there’s something on this list for you. Here are over 130 tools to make you a better and faster designer. Feel free to add more in the comments.

Web Design Toolbox: 130+ New Tools to Make You a Better and Faster Designer

Getting Your Website Ready for the iPhone

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Do you use mobile search? How many of you have an iPhone or an iPhone clone? Some of you might say you don’t want an iPhone, but I bet you would use it if you were given one. Those of you who do have an iPhone or similar device, how has your experience been with it as a Web browser?
Cindy Krum of Blue Moon Works is one of the many who believes that the iPhone has changed search. Think about it, you can use your iPhone whenever you want no matter where you are to connect to the Web.
So, what does all this have to do with businesses? It is up to you to make sure your website is, for lack of better words, mobile search friendly. Does this mean that you have to set up an entirely different website just for mobile? Absolutely not. You simply need to use your existing site to reach the mobile audience.
iPhone users are most likely on the go and don’t have the luxury of having their computer in front of them. Therefore, they don’t have time to wait for a site packed with Flash, JavaScript, or heavy code to load.
In summary, iPhone users need convenience. If it’s not easy for them to get the information they need, chances are they will disregard your site.
With more iPhones selling and more iPhone clones being developed, you had better get your site ready because mobile search is nowhere close to going away.
To see video: Are you mobile search ready?

Build Your Online Empire With Web CEO

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Web CEO helps you increase your online visibility by highly automating your search engine marketing and optimization efforts and providing you online training in SEO and Internet Marketing. Have all the work done quickly, easily, and receive professional quality reports.


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Professional training in SEM and Internet marketing

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I think Web CEO is "the" SEO/SEM tool to use that far out runs any of the competition around today or, in my opinion, anything that could be dreamed up in the future, as you guys have created a sensational, professional and substantial piece of marketing genius that was profoundly necessary for the professional SEO Marketer like me.”
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“It's very refreshing to find a company that actually cares about this sort of feedback and takes the time to respond quickly to customer concerns. I've been in a "customer service" roll for almost 8 years now, Telecommunications and IT in general, I greatly appreciate the level of customer service that you have been providing me.”
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