Google Voice to Integrate with Gmail as a VoIP Service

Image via CrunchBase

Google tests a new feature that makes Gmail chat more useful: users are able to make and receive Google Voice calls from Gmail. A new phone icon opens a Gmail chat window with a dialpad, an option to find contacts, a credit balance and a call button.

Right now, if you want to call someone using Google Voice, you need a phone. You can either visit Google Phone's site on your computer, enter the phone number you want to call and wait until Google calls your phone and connects you for free or use Google Phone app on a mobile phone.
The new feature will allow users to make voice calls over the Internet and it's likely that it won't be limited to Gmail. In April, TechCrunch reported that Google "built a Google Voice desktop application to make and receive calls" and that the application is tested internally. Google used technology from Gizmo5, a VoIP service acquired by Google last year.
For now, Google Voice's integration with Gmail is not publicly available.

Size Really Does Matter - At Least When it Comes to Twitter

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Back in the days when newsletters first hit the Internet, they were usually published in text format because many email clients did not support HTML email just yet. One of the problems many publishers faced was long URL's being split in half and not being clickable to the reader. To solve this problem, shortening services started to spring up that would take a long URL and cut it down to a reasonable size.
With the popularity of Twitter and the confines of 140 characters, URL (link) shortening services are in high demand once again. When you have such a small amount of space to work with, no one wants a long URL cutting into that precious real estate.
There are a variety of shortening services to choose from, each having their own specific features and benefits. Most of them do work hand in hand with Twitter, allowing you to Tweet the link once it's been shortened. If you're an avid Twitter user this is a useful feature to have.
Some only provide a basic shortening service, but many allow you to view stats and metrics on your newly shortened links if you register. If you're doing any form of social media marketing, it's nice to be able to see if anyone's actually clicking on all the links you're sending out to the "Twitosphere", or posting on Facebook and other sites. Tracking will give you an indication that you're being heard and that people are actually paying attention to what you have to say.
Another important thing to look for is whether or not the shortening service uses 301 redirects. This is the most search engine friendly, and forces the search engine to look at the destination URL, not the domain of the shortening service itself. A 301 stands for a permanent move, not temporary. What this means is, you want the links you're sending out to be given acknowledgment by the search engines, not the shortening service itself. Make sense?
Many allow custom URL's, which allows you to use your name or company name in the links you create. This is great for branding purposes. Think of it as a vanity license plate. Instead of being just a regular URL it's your special creation.
Let's review a few options:
1) http://TweetBurner.com - A bare bones tracking service which allows you to shorten any link and then share it instantly with your Twitter followers or Friendfeed. Basic stat tracking is available so you can see how many people clicked on your link.

2) http://Cli.gs - A shortening service which includes full analytics. You can create links that include your brand in them. Free to use. It's easy to send your links to Twitter with one click.

3) http://Bit.ly - This is Twitter's default shortening service and used by Tweetdeck.com. It allows you to track performance of your links in real time. Easy to share generated links on Twitter, Facebook, even Gmail. It also offers many extra tools and plug-ins such as a browser bookmarklet and browser sidebar.
4) http://MyTwitterToolbar.com - Free to download and comes complete with a massive list of URL shorteners as well as over 50 Twitter tools. Also includes 100 Twitter tips.

5) http://www.TwitClicks.com - A fairly simple service that allows you to shorten a URL immediately and tweet it. Can also see complete stats. Detailed stats show percentage of browsers used and locations of those who clicked. Check out a short video on how to use it at www.youtube.com/watch?v=i1ScPeCd6X4.

6) http://www.ExpandMyUrl.com - This service takes a shortened link and gives you the true URL that it points to. Perfect for the paranoid individual who wants to know where the shortened link will send them.

7) http://www.TwitPwr.com - A short URL service which also includes analytics and stats. Their home page shows the top 25 users with the most TwitPwr and also a "hot URL" list of those URL's that get the most clicks. Free to use.

8) http://1link.in - A multiple link shortening service. Simply type in a list of links and get one link back for all. If you click on the newly shortened link it goes to a page showing details of what sites that link points to, and asks if you want to open them all. If you answer yes, multiple windows will open for each site.

9) http://Go2.me - A different type of link shortening and discussion service which creates shorter links which also contain a chat window to exchange comments with your readers. It's also easy to share on Twitter, Facebook or email with one click.
10) http://Tw.itter.me - You can customize the shortened link with your name or company name. From what I saw no stats are available.

11) http://budurl.com - Another popular service which shows you a real time view of your inbound clicks. This free service allows you to track up to 250 Budurl's. They provide 3 pay levels of service from $4.00 a month to $49.00 a month. There is a 21 day free tríal on any paid service. You can start out free and upgrade your account at any time.

12) http://Tr.Im - Trim those long URL's and instantly share them on Twitter. If you want stats, you'll need to register. Offers many different tools and extensions to make for easier sharing, such as a Firefox extension that allows you to view your tr.im stats and tweet your new links quickly.

13) http://short.ie - Keeps all your shortened links in one place. Tracks clicks and allows you to instantly share your list with friends. It can also be connected to your Twitter account for more features. Customization of URL's also available.

14) http://hootsuite.com - Not really a URL shortening service, but has the ability built-in. Hootsuite is a "Twitter Toolbox" loaded with features which are all free. They use ow.ly as their built in link shortener.

If you haven't tried a url shortening service, you'll want to find one that fits your needs and start to really utilize it in your marketing activities. Finding out who's clicking on your links, time of day, where they're from and other information will be very valuable in your ongoing efforts as an Internet Marketer.
Remember, when it comes to social media marketing T.M.I (too much information) is a good thing, unlike when your Aunt Ethel wants you to sit with her and go over every detail of her latest vacatíon [grin]. One is helpful, the other just downright painful.
By Merle (c) 2009 MerlesWorld.com

Facebook Sued For Patent Infringement

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from the welcome-to-the-big-time dept

It's pretty much a rite of passage for any tech company these days, as you get larger and more recognized, some company that has an overly broad and probably obvious patent will sue you for patent infringement. For the company in question, the lawsuit is as much a publicity event as it is an attempt to squeeze revenue from an actual innovator. The latest example of this is with an Ohio company no one's heard of called Leader Technologies, who is suing Facebook for patent infringement, and was kind enough to send out a press release announcing this before Facebook even got to see the lawsuit. Clearly, this is a publicity stunt.
As for the patent itself, it basically describes the rather obvious process of associating a piece of data with multiple categories. It's almost surprising that the company is suing Facebook instead of Google. While I'm not a heavy Facebook user, I'm not sure where Facebook uses such a system. Google, however, has made widespread use of a similar idea with its Gmail "labels." The idea is that rather than sorting data into a specific folder or category, it can be associated with multiple categories. If that seems rather obvious and ridiculously broad, well, that's the patent system for you these days.

Google Launches Video and Voice Chat for Gmail

Image via CrunchBaseGoogle today announced a major update for Gmail: video and voice chat. To make this work, users only have to install a small browser plugin. Google will start enabling these new features for all Gmail and Google Apps users at 12pm PST today. As is typical for new releases in Gmail, Google will roll this feature out to all users over the "next day or so."
The new chat functionality will work on PCs with Windows XP or Vista, as well as on Macs with OS X 10.4 or later. The plugin will work with all the major browsers, including Google's own Chrome, Firefox, Internet Explorer, and Safari.
From what we have seen so far, the videos integrate directly with the standard chat function in Google. To get started, you have to first enable this new functionality from the 'Options' menu at the bottom of a Gmail chat window. After that, all you have to do is select the contact you want to speak with and click on 'Video & more' in the lower-left part of the chat window. From there, you can then start a voice or video chat.
We have not been able to test the video and voice quality of these chats yet, but we will update this post once we get a chance to try it out for ourselves.

Skype?

Interestingly, Google Talk, Google's desktop chat program does not have any video functionality yet, though Google enabled voice chat for Google Talk a long time ago. By adding voice and video chat, Google is clearly going up against Skype, which has made video chat one of its main features in the latest version of its software.

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