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Friday, August 14, 2009

Search Dominates New Twitter Homepage

An icon from icon theme Crystal Clear.Image via Wikipedia
This week Twitter proudly launched a new homepage. The redesign contains many new features, but the most prominent one, by far, is the search box.
Twitter says the new design is one effort the company is taking to help new users and people unfamiliar with the site better understand what the service offers. Aside from the sleek new color scheme, Twitter’s homepage also sports a new slogan. Instead of “What are you doing?” the new company slogan reads “Share and discover what’s happening right now, anywhere in the world.”
The redesign also includes “popular topics.” Formerly known as “trending topics,” the newly coined “popular topics” track the hottest topics by the minute, day, and week. The new design also offers Search Tips when a user searches for a specific item.
As mentioned above, the search box is the main feature on the page. Is this any indication that Twitter is taking steps to eventually become a search company? Only time will tell, but it is important to note that Twitter also recently announced a new search widget called Twitter 101.

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